Alex Coal was born on June 5, 1991, in Las Vegas, Nevada. Before entering the adult industry, she worked various jobs in customer service and administration. Her career began with webcam modeling, which she pursued part-time before going full-time. In 2015, encouraged by her then-boyfriend Michael Masters, a pornographic actor and producer, she transitioned into mainstream adult films at age 24. Represented by Hussie Models, Alex has since worked with major studios like Evil Angel, Reality Kings, and Pure Taboo, earning nominations at the AVN Awards in 2020 for her standout performances.